/Growth and Engagement
Driving virality, brand advocacy, and organic growth.
Experience in driving growth across traditional products or services doesn't always translate to the ability to market digital products. Our approach to growth marketing is integrated, agile and metrics-driven – we run rapid experiments, measuring and improving customer acquisition and retention to optimise your marketing budgets.
We aim to support your marketing team through collaborative knowledge-sharing, leveraging our technical expertise to enhance your team's existing skill set.
/Growth and Engagement
Driving virality, brand advocacy, and organic growth.
Experience in driving growth across traditional products or services doesn't always translate to the ability to market digital products. Our approach to growth marketing is integrated, agile and metrics-driven – we run rapid experiments, measuring and improving customer acquisition and retention to optimise your marketing budgets.
We aim to support your marketing team through collaborative knowledge-sharing, leveraging our technical expertise to enhance your team's existing skill set.
Our Approach
We enable brands to reach new customers and grow their business through a holistic approach that targets every stage of the digital marketing funnel. Our creative, data-driven tactics respond to the unique wants, pain points, and questions of users.
Together, we’ll define a robust growth strategy for your digital products, recommend the right MarTech stack, create infrastructure to support continuous improvement, and execute in collaboration with your own marketing teams. The result is consistent growth and retention, through constant testing and tweaking to optimise your marketing spend.
Capabilities
Channel and Content Strategy
Leveraging our in-depth expertise in connecting with niche target audiences, Roam Digital can help you identify the most suitable digital marketing channels and formulate a comprehensive content strategy to ensure that your content remains relevant and impactful to your audience.
Marketing Platforms
Choosing the right platform or platforms to support your marketing efforts is key to enacting a successful marketing strategy. Whether you're taking a highly targeted approach or looking to maintain a broad appeal, we can recommend platforms that will suit your needs without straining your resources.
Acquisition and Retention
In the first instance, our focus will always be on helping you acquire the audience that you need to achieve a significant brand presence. But once a certain level of growth has been achieved, it can only be sustained through serious dedication to retaining the existing customers, users and followers that collectively form your audience and online community.
Monetisation
If you've already begun to build a brand or launched a successful product that has gained significant traction with your target audience, Roam Digital can help you monetise your brand or product to develop new revenue streams and support your growth.
Metrics and Measurement
From follower counts to click-through rates to current engagement as a percentage of peak historical engagement, metrics are vital to understanding not only how well your marketing campaigns and digital outreach efforts are succeeding, but also why they're succeeding and how that success can be maintained in future.
Corinna Stukan
VP of Product
Corinna Stukan has a blended background in development and design. She started her career in Germany, working with large corporations in development and usability testing roles. This sparked a strong user focus, which has remained one of her key priorities ever since. She then served as the UX Lead for mobile and web applications for the Digital Innovation Lab at Australasia's largest building materials manufacturer and distributor. Stukan joined Roam Digital in 2015 as the company's first Product Manager, before becoming Head of Product and going on to build the Product team from scratch to a growing team of 15 Product Managers. Over the past 5 years, she’s led several successful B2B and B2C products for Roam’s largest enterprise clients, leveraging her skills and experience to drive cross-channel growth and engagement. She currently serves as our VP of Product, as well as the Virtual CEO of Villo, a B2B SaaS product for visitor management which is in its early growth phase. Her passion for product development and management has led her to start a Substack blog where she writes about product and product analytics, while also doing public speaking engagements, including Product Talks Auckland.
Growth and Engagement Partners
