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/Digital Strategy

Drawing a blueprint for a considered digital transformation.

Whether you want to combat disruption, or cause it, you need a clear, consistent digital strategy that is tailored to your organisation instead of a one-size-fits-all approach. Roam Digital works with leaders across large businesses to reimagine and demonstrate a new innovation rhythm.

We accomplish this by aligning strategies with business transformation, creating new digital products and services, and getting them to market with speed — imbuing large businesses and incumbents with the adaptability and agility of a start-up, while leveraging their long-standing advantages.

/Digital Strategy

Drawing a blueprint for a considered digital transformation.

Whether you want to combat disruption, or cause it, you need a clear, consistent digital strategy that is tailored to your organisation instead of a one-size-fits-all approach. Roam Digital works with leaders across large businesses to reimagine and demonstrate a new innovation rhythm.

We accomplish this by aligning strategies with business transformation, creating new digital products and services, and getting them to market with speed — imbuing large businesses and incumbents with the adaptability and agility of a start-up, while leveraging their long-standing advantages.

Our Approach

We’ll help your organisation set a clear direction to improve business performance and gain a measurable competitive advantage by harnessing the right technology.

But strategy is not enough. That’s why Roam’s end-to-end business transformation model goes beyond consulting. Our agile, multi-disciplinary teams can move rapidly from thinking to making. So any plan we co-create with you can actually be put into practice. We then leave a lasting advantage, through tactical playbooks and support to build internal capability — ensuring your organisation is better-placed to deal with disruptive market forces and fluctuations.

Capabilities

Research and Insights

We conduct primary research to explore the shifting needs of your target markets and audiences. Rather than settle for a generic macro-level approach, we can help you achieve a granular, in-depth understanding of your opportunity end users.

Modelling and Growth

We identify business models to help you more fully understand the competitive landscape surrounding your new business, highlight potential pitfalls and uncover hidden opportunities, and provide strategies to stimulate sustained post-launch growth.

Product Innovation Roadmap

Although it can be tempting to pursue innovation for innovation's sake, we believe in purpose-driven innovation: practical, scalable, and designed to solve real-world problems for your business and end users.

Digital Business Design

When every business is digital, your competitive advantage will stem from being digital-first. We'll work with you to map out a future-proof, technology-led business plan that serves both your strategic goals and your bottom line.

Joel Frost

VP of Partnerships

Joel Frost’s career spans 20 years in the advertising and marketing world that has set him up as a leader in consumer behaviour and business strategy. He got his start in advertising agencies such as DDB, TBWA and McCann Erickson, running multi-million dollar accounts, including Sony PlayStation, MasterCard, Coca Cola and St George Bank, as well as spending five years working with Nike across the world. His first significant international move was to AKQA Shanghai to lead the team overseeing Nike's complex digital brand business across Greater China. He led the team to deliver innovation, engagement and growth throughout the Nike China digital ecosystem. His next stop was Hong Kong, where he ran the client service team at Sapient Razorfish, spearheading new business and digital transformation strategy for clients across the Southeast Asia region. In 2017, he co-founded a digital consultancy, where he provided digital transformation strategy for several global clients. He joined Roam Digital in 2019 as the Group Head of Strategy and Partnerships. Now as VP of Partnerships, most of Joel's engagements at Roam are working with senior business leaders, to help them understand where they might engage a business like Roam along their particular business journey. Joel is currently completing an MBA at the University of Auckland Business School.

Frequently Asked Questions


Yes certainly - generally our clients will come to Roam Digital with good grasp on the direction they are wanting to head. We are then able to take this initial research and thinking through a process to validate and understand the right plan together.

Successful outcomes generally require a thorough plan, so we would strongly recommend spending enough time to figure things out. In saying that, we can tailor a process to suit your requirements.

Every business is different and as such faces a unique path towards achieving valuable innovation. Our experience shows us that time and time again innovation happens after the activities involved with digital transformation - automation of data, implementing cloud-based infrastructure and putting the customer at the centre of the business.

Our Partners