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/Product and Digital Strategy

Drawing a blueprint for a considered digital transformation.

Whether you want to combat disruption, or cause it, you need a clear, consistent digital strategy that is tailored to your organisation instead of a one-size-fits-all approach. Roam Digital works with leaders across large businesses to reimagine and demonstrate a new innovation rhythm.

We accomplish this by aligning strategies with business transformation, creating new digital products and services, and getting them to market with speed — imbuing large businesses and incumbents with the adaptability and agility of a start-up, while leveraging their long-standing advantages.

/Product and Digital Strategy

Drawing a blueprint for a considered digital transformation.

Whether you want to combat disruption, or cause it, you need a clear, consistent digital strategy that is tailored to your organisation instead of a one-size-fits-all approach. Roam Digital works with leaders across large businesses to reimagine and demonstrate a new innovation rhythm.

We accomplish this by aligning strategies with business transformation, creating new digital products and services, and getting them to market with speed — imbuing large businesses and incumbents with the adaptability and agility of a start-up, while leveraging their long-standing advantages.

Our Approach

We’ll help your organisation set a clear direction to improve business performance and gain a measurable competitive advantage by harnessing the right technology.

But strategy is not enough. That’s why Roam’s end-to-end business transformation model goes beyond consulting. Our agile, multi-disciplinary teams can move rapidly from thinking to making. So any plan we co-create with you can actually be put into practice. We then leave a lasting advantage, through tactical playbooks and support to build internal capability — ensuring your organisation is better-placed to deal with disruptive market forces and fluctuations.

A hand drawing on a whiteboard

Capabilities

Research and Insights

We conduct primary research to explore the shifting needs of your target markets and audiences. Rather than settle for a generic macro-level approach, we can help you achieve a granular, in-depth understanding of your opportunity end users.

Modelling and Growth

We identify business models to help you more fully understand the competitive landscape surrounding your new business, highlight potential pitfalls and uncover hidden opportunities, and provide strategies to stimulate sustained post-launch growth.

Product Innovation Roadmap

Although it can be tempting to pursue innovation for innovation's sake, we believe in purpose-driven innovation: practical, scalable, and designed to solve real-world problems for your business and end users.

Digital Business Design

When every business is digital, your competitive advantage will stem from being digital-first. We'll work with you to map out a future-proof, technology-led business plan that serves both your strategic goals and your bottom line.

Joel Frost

VP of Strategic Partnerships

Joel brings over twenty years of experience serving a broad range of B2C, D2C, and B2B clients, including telco, financial services, mining and resources, energy and consumer products across several regions, including the United States and Europe and Asia. In collaboration with Roam's regional studios, Joel's primary focus is on helping clients drive growth and transforming their businesses through digital strategy, customer experience and product design, and world-class engineering. Joel's areas of expertise include strategy, digital performance improvement and transformation, digital product development, go-to-market and commercial growth through sales and marketing. Before joining Roam Digital, Joel held several Asia Pacific roles within global digital agencies, most recently leading Nike's China business. Joel has an MBA from the University of Auckland and is currently based out of Roam's Singapore studio.

Frequently Asked Questions


Yes certainly - generally our clients will come to Roam Digital with good grasp on the direction they are wanting to head. We are then able to take this initial research and thinking through a process to validate and understand the right plan together.

Successful outcomes generally require a thorough plan, so we would strongly recommend spending enough time to figure things out. In saying that, we can tailor a process to suit your requirements.

Every business is different and as such faces a unique path towards achieving valuable innovation. Our experience shows us that time and time again innovation happens after the activities involved with digital transformation - automation of data, implementing cloud-based infrastructure and putting the customer at the centre of the business.

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