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/Customer Experience and Design

Detail-driven, user-inspired digital design.

Technology has unlocked unprecedented opportunities to break away from outdated assumptions about how humans interact. When we create and evaluate digital products, we’re doing so on the basis of a deep and carefully cultivated understanding of human behaviour, fuelling our human-centred design approach.

Our design team is multi-disciplinary, encompassing product design, visual design, branding, service design, CX and UX. Our design-driven approach helps us find opportunities that are both creatively and commercially exciting, helping your business reimagine and deliver end-to-end experiences.

/Customer Experience and Design

Detail-driven, user-inspired digital design.

Technology has unlocked unprecedented opportunities to break away from outdated assumptions about how humans interact. When we create and evaluate digital products, we’re doing so on the basis of a deep and carefully cultivated understanding of human behaviour, fuelling our human-centred design approach.

Our design team is multi-disciplinary, encompassing product design, visual design, branding, service design, CX and UX. Our design-driven approach helps us find opportunities that are both creatively and commercially exciting, helping your business reimagine and deliver end-to-end experiences.

Our Approach

We help you deliver experiences that are memorable, beautiful, impactful and fully relevant to your end users.

We can do so through an iterative approach or creative leaps, reimagining entire journeys. We will work with you to establish which approach will best serve your business and users’ needs.

Our approach is focused, but flexible. Whether your problem or opportunity is fully mapped out or largely undefined, we will work with you to enhance your design knowledge and help you understand, design and build scalable, responsive platforms bespoke to your business model and users. At every step, we seek to enhance, personalise and simplify interactions, and help you realise your vision for the product.

Capabilities

End-to-End Customer Experience

We help organisations understand their macro journeys and systems through the eyes of customers and employees. Our service design approach helps us empathise with customers and users at every step in their decision journey and to create a map for meeting your organisation’s underlying experiential, technological, and operational requirements.

User Research and Testing

We use the power of research and data to uncover insights that lead to transformational change, using both quantitative and qualitative data from engaging with real customers. Testing concepts and prototypes early and often with end users allow us to produce exceptional outcomes.

Digital Product and Platform Design

Our iterative approach to building products, services and digital ecosystems helps us turn complex journeys into simple and elegant solutions. This helps us find better ways to create engagement and deliver customer value through digital experiences.

Digital Brand Design

We take time to understand your brand personality and purpose to then bring designs to life. The goal is producing a digital brand that is able to capture your audience’s attention and leave an impression, telling your story through concept, colour and copy.

Design Sprints

A Design Sprint at Roam is a 5-day process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days. The outcome of our sprint is a high-fidelity interactive prototype that allows us to quickly test assumptions with end users.

Lucas Coelho

VP of Design

Lucas Coelho has dedicated his career to design and entrepreneurship. He started out as a growth marketer and digital designer before becoming a founding member of 99jobs.com, where he was responsible for product development and design. He went on to co-found UnCollege’s Brazilian operations, before serving as a Partner and Strategic Designer at Flama Studio, a boutique brand and strategic design studio that worked with global startups and government agencies, and established a partnership with McKinsey Digital. Coelho is an active and visible member of the Auckland design community. He’s a member of the Design Leadership Forum at InVision, a Convenor at the Best Design Awards led by the Designers Institute of New Zealand, and a former Local Leader of the Interaction Design Foundation and the organisation’s current Country Manager for New Zealand. He joined Roam Digital in 2017 as a Lead Product Designer before becoming Group Head of Design. He currently serves as our VP of Design, overseeing our growing design team and working with clients to enhance their design knowledge and co-create a comprehensive design ethos for their products and businesses.