One of the key challenges faced by the My Vodafone team was the introduction of a new notification system. In older versions of the app, any changes or improvements to notification delivery would necessitate an update to the app. This was time-consuming and placed the onus on users to frequently update the app.

However, we soon realised that from a strategic MVP point of view the best initial way forward would be to build a microservice hosted within Vodafone’s environment as a stepping stone towards building up a system to serve in-app notifications. This enabled us to to deliver value to our customers between July and December 2019, we were able to develop the microservice and complete our first launch of the new features, with a second release following quickly in February. As we gained a deeper understanding of Vodafone’s requirements and goals, we realised that some of the existing APIs would not work with our new microservice. So we worked with a Vodafone team to develop a API for us, which is now being used across Vodafone in various parts of the business. We also built My Vodafone’s discovery tiles. The tiles serve a variety of content to users within the app, including brand messaging, helpful tips and relevant promotions. The tile system provides valuable data to the Vodafone team, allowing them to identify types of content that are more likely to prompt additional customer spending. We are currently working with Vodafone’s architects to develop solution architecture for a system that will allow Vodafone’s marketing teams to create and publish notifications in My Vodafone without needing to rely on developers.